V Switch with their partner Westpay, has a long history within the self-service sector, where payment terminals are used in unattended and assisted payment environments. Users can be found throughout the hospitality and financial segments.With self-service, two out of three steps are transferred to the consumer (ordering and paying) and the merchant can focus on customer service delivery.Refocusing staff on customer service and less manual involvement in taking payments are some positive effects, but perhaps the greatest is increased sales. Case studies particularly in the hospitality sector show that the average bill from a self-service purchase is higher compared to paying to a cashier.V Switch offers self-service solutions that are compliant with EMV card certification and secure cash acceptance processes, something very important in unattended environments.